Today, every one’s talking about customer service – business leaders, CEOs, managers, the government and even employees but with service levels at unprecedented low levels it is obvious that not many have a clue of what to do about it or how to transfer information received from customer service programs or seminars into action.
Yet customer service is critical and studies have proven that service is more effective at enhancing volume and profit than marketing, promotion, advertising, research and development, product innovation, capital improvements or any other strategy. ...